1990/99
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
Birth of the Linear Club
Feb 01 1998
Feb 01 1998
The image awareness of Linear increases registering a strong growth thanks to targeted advertising campaigns.
The advertising communication is accompanied by an initiative to make the most of positive word of mouth activated by those who have already experienced the Company’s services with friends and acquaintances. This is the initiative called “Linear Club”: a Linear policyholder may invite friends, relatives, acquaintances to calculate an estimate; if this becomes a policy, the “introducing” customer receives a discount at renewal.