Unipol Gruppo Finanziario (UGF) launch its advertising campaign for 'KM Sicuri'

On 3 October Unipol Gruppo Finanziario (UGF) will launch its advertising campaign for 'KM Sicuri' (Safe Miles), its new MV product.
As in the previous Group campaign, the television adverts were made using the 'tilt-shift' photographic technique, whereby real life scenes are filmed from above, leading to the curious effect of making the people and objects photographed look very small or even like little toys.
The concept that Unipol Gruppo Finanziario is endeavouring to get over is the constant support that the Company offers its customers to 'reduce the size' of their problems and thus provide concrete solutions for them.