The Unipol Group’s new digital magazine ‘Changes’ is born

Corporate
Monday, November 28, 2016 - 12:40

Today in Milan, Unipol presented Changes (changes.unipol.it), the new digital magazine of the Group created to discuss matters related to the changes in our society, seeking to interpret the future while remaining close to our present.

The objective of Changes is to become a reference point for the media community and for public opinion in general: a place for finding qualified opinions on how the world and our lives are changing.
 
The magazine is divided into six main categories (Technology, Society 3.0, Sharing, Environment, Well Being, Close to You), which take into account the many daily questions on the economy, climate, health, nutrition, and factors that impact the insurance business, focusing on the issues emerging from the Group’s Reputational & Emerging Risk Observatory and keeping in mind the areas in which Unipol demonstrates its closeness to the community and customers.
 
Changes is the heart of an editorial system that will further enrich the Unipol Group’s digital ecosystem, fully designed – as shown by its social channels and the new corporate site launched in October – with a view to reciprocal and continuous corporate communication, drawing on the pillars of the Group’s three-year strategic plan: simplicity, proactivity, speed and innovation.
 
The magazine reflects the identity profile of Unipol, which is based on closeness to the needs of people, accompanying them in their choices and offering them expertise, resources and tools to interpret the social and economic changes of the future.
 
Changes will publish contributions by respected names from the worlds of economics, academia, culture and society, using eye-catching graphics, photo galleries, infographics and videos, giving space to visual storytelling with original Unipol formats.